The web site for the Credit Union was at least 6 years old when I arrived in late 2013. I was not in Marketing, but had been hired by IT to work on interface design of various corporate Applications.
My VP, who was also new, thought that my design skills could be put to use and that IT could "bid" internally for a web redesign of our public facing website, essentially doing it all in-house.
So I embarked on extensive research of Kentico content management sites in the financial space. Kentico was going to be the CMS and it made sense to me, to find similar sites to our category so we knew the capability of the system. The presentation was 60 pages long with many site samples and some competitive in the local market.
These are just a few of the screens that we presented.
As happens in most organizations, Marketing was not about to collaborate with IT and did not consider our offerings, but rather went to an expensive outside agency for the final RFP.